With six months of successful trading behind it, the Camelford Leisure Centre is showing its true colours! A bright new brand has been created by a local graphic design and communications company to make the Centre stand up and be recognised.
The business plan that was produced by members of the community to save the Centre from closure made a strong case for marketing and branding to distinguish the new community-led company from its public service predecessor. The local firm of Sames & Littlejohns has excelled in achieving the new-look brand that the Centre required. Residents and visitors alike will soon become aware of the changes as new signs go up, new stationery gets distributed and the new website gets used to find out what’s on and what’s new.